Pret

FINANCIAL SERVICES | SAN PEDRO GARZA GARCÍA, MEXICO

Effective and practical financing can make a difference when it comes to an enterprise’s success, especially if it is a small or medium-sized company. Pret seeks to disrupt the field and innovate through achieving an excellent level of service and high quality communication with the client.

Pret is a financial services company headquartered in San Pedro Garza García, Mexico. Its main focus is offering financial services for small businesses. The brand seeks to offer online services in a quick and convenient manner. The name comes from the french word for ready, available, and convenient. As a noun, it also means loan. For the pictogram preceding the word, an abstraction of the letter P was created, using a color palette that feels free moving and bright.

It was important that the brand communicated reliability and accessibility at the same time; that's why we chose to use simple geometric shapes and a neat visual aspect. Many of Pret's marketing efforts and services are displayed digitally, which allows the brand to experiment with gradients and changing colors.

PHOTOGRAPHY BY: ALGORITMO