Method

A

LISTEN

To build understanding we need to listen carefully. We can only build meaning through empathy.

Our process is dialogue-based. We start by listening and retaining as much as possible about your story. We interview you to know what you’re looking for and why, to learn about your dreams and ideas and what you want to make in the world through your actions. Understanding doesn’t come from speaking over each other; understanding comes from listening.

Steps:
  1. 1Interviews and Research
  2. 2Information Analysis
  3. 3Strategy Clarification
  4. 4Brief

B

DEFINE

Idea representation = harmony between form and function. After understanding the essence of an idea we can build a visual identity around it.

Every idea has a personality, but it is not only shaped by form and color. Personality has to do with the spaces that ideas occupy in the real world and they way people interact with them.This stage allows us to recognize ideas and understand what they represent and which dreams reside in them.

Steps:
  1. 1Concept
  2. 2Positioning
  3. 3Storytelling and Naming
  4. 4Look and Feel

C

UNDERSTAND

We believe self-centered communication
is obsolete.

For ideas to stand out it is necessary to think about the reactions we aim to provoke and find audiences that feel an affinity for our dreams that shape our ideas. This stage is intended to learn our context, detect the noise in the environment, and define who we want to talk to and for
what reasons.

Pasos:
  1. 1Define audience
  2. 2Design communication strategy and .  articulate messages
  3. 3Create visual identity

D

CONVERSATION

A dialogue with others in mind.

Our goal is to speak knowingly about who we are, what we want to say and who we want to talk to. To do this effectively, a speaker must wait for the answers and listen carefully to be able to speak differently, speak better. A conversation done while thinking about others is art and a technical maneuver; moreover, when it is done with total transparency it becomes an act of freedom and solidarity.

Pasos:
  1. 1Delivery packs
  2. 2Maintenance and advisory.
  3. 3Campaigns, social media, and other projects.