About

Algoritmo Design is a place where people with different visions and experiences work together to help our clients express and represent their ideas.

We achieve this through a dialogue-based process where expectations and possibilities are settled with the goal of displaying the best of these ideas for the people that inspire them.

This all takes shape from a design perspective that takes inspiration from daily life and ordinary conversations.

Our aim is to experiment and build a body of work that is context-specific, case-specific, that overcomes fads and is never subordinated to external trends.

Ethos

Against pretension, transparency. Our starting point is everyday beauty. We believe that:

  • There is no single right answer.
  • There is no single right way.
  • There are no wrong paths (Only repeated ones). To repeat is to conform.
  • Following a formula isn’t smart or even disciplined..
  • To follow without questioning is to conform.
  • And conformity kills creativity.
  • Creativity must lead our processes and live on in the results
  • True creativity only happens in collaboration.
  • We prefer teams over authors.
  • Collaboration only happens between those who consider themselves equal and free.
  • True listening allows collaboration.
  • True listening builds understanding.
  • From understanding is born clarity.
  • Clarity is the path to the sublime.
  • Clarity comes through in aesthetic quality.
  • The highest aesthetic quality is the truth.
  • Storymaking is fiction-making.
  • And fiction lies.
  • Stories can only be told through their main characters.
  • Storytelling is connecting understanding.
  • We tell timeless stories.
  • To transcend time does not imply timelessness.
  • It means believing in the passage of time.
  • Only the capacity to move, without getting lost, can transcend time.
  • There is no Point A and Point B, but a succession of points, a line that goes on.
  • And the path is as valuable as the destination.
  • An idea is a beginning and an end, a brand is only a medium.
  • Brands are stories.
  • To change the way a story is told is to represent.
  • To represent is to find balance between shortage and excess.
  • Balance puts the concept up front.
  • The truth is attractive.
  • The correct representation of truth is transparency.
  • Radical transparency is persuasive.
  • Persuasion is the starting point of conviction
  • The beginning of any path is the intention to persuade.
  • Persuasion is building agreement and being understood.
  • We communicate to build agreements.
  • Through agreements reality is forged.
  • We communicate to unite.
  • Our job is to help you find yourself.

Expertise

Our team has extensive experience in the following:

  • BRANDING
  • Concept development
  • Visual identity & logotype
  • Pattern design
  • Brand applications
  • Signage & wayfinding
  • Iconography & Illustration
  • Packaging
  • Stationary
  • Art Direction
  • COPYWRITING
  • Naming systems
  • Creative copywriting
  • Branded content
  • Storytelling
  • COMMUNICATION
  • Brand voice
  • Inbound marketing
  • Film & video
  • Photography
  • Motion graphics
  • Book & magazine design
  • Poster design
  • Brochures & catalogues
  • EXPERIENCE
  • Installation
  • Experiential m arketing
  • PR
  • Tailor-mades
  • DIGITAL
  • Social media strategy
  • Content creation
  • UX / UI
  • Apps development
  • Front end development
  • Back end development